Ebay Translate Your Skills

Gen Z's already all about recycling & conscious consumerism.

...But on eBay? Not a chance! eBay's a fossil, an early internet relic, friends with dial-up tones & Limewire downloads.

So how do we bring Gen Zers onto eBay -- particularly as sellers? And without using the oversaturated entry point of preloved fashion?

Great question, D&AD brief! Our answer: Translating eBay selling experiences as hireable skills. Check the vid:

And the case board:

Plus some Out-Of-Homes to really hit home:

Made with: Madeline Nunley & Serhii Kostenko

Mentor: Raphael Hermann

Made at: Miami Ad School Europe (student work)