Fedex: We live to deliver
FedEx has long claimed to be more reliable than its competitors & other forms of delivery. So lets up the ante!
Beyond delivery, we position FedEx as a beacon of reliability in a world where there's so much you can't count on
Headlines: Present daily shit you can't count on, then contrast it with our knight in shining armour
Sorry, mom-in-laws. A couple more for the road:
OOH: Less relatability vibes, more exaggeration vibes: Some people are whack, others use FedEx
A short one, to whet your appetite:
And a longer one, while waiting for a flight:
That rhyme was intentional. You're welcome.
Long Copy: Now taking the perspective of wacky-personality users. No matter how wildly hungover or spoiled + bratty you may be, FedEx has got your back
Final word: _______
Collaborators:
Made at Miami Ad School Berlin
