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Fedex: We live to deliver

FedEx has long claimed to be more reliable than its competitors & other forms of delivery. So lets up the ante!

Beyond delivery, we position FedEx as a beacon of reliability in a world where there's so much you can't count on

Headlines: Present daily shit you can't count on, then contrast it with our knight in shining armour


Sorry, mom-in-laws. A couple more for the road:


OOH: Less relatability vibes, more exaggeration vibes: Some people are whack, others use FedEx

  A short one, to whet your appetite:

And a longer one, while waiting for a flight:

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That rhyme was intentional. You're welcome.

Long Copy: Now taking the perspective of wacky-personality users. No matter how wildly hungover or spoiled + bratty you may be, FedEx has got your back

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Final word: _______


Made at Miami Ad School Berlin

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