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We started by focusing in on one harrowing statistic: 1 in 6 LGBTQ+ teens made a suicide attempt last year.
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Losing 1 in 6 is something we simply cannot ignore... After all, you wouldn't ignore it with your beer:
Thus the idea: 1 missing beer out of 6, symbolizing the 1 in 6 teens.
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In place of the missing can, you'll find collectable BB merch that tells the human stories behind the statistic alongside a direct CTA to donate and learn more.
Plus, â…™ of proceeds from these cases go to the Trevor Project (suicide prevention for LGBTQ+ youth).
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Note: This idea sadly got scrapped due to case production limitations... but hey, the insight was still pretty kick-ass.
AD: Madeline Nunley
CDs: Peter Bray & Tom Eslinger
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