The challenge we faced: How to help the category pioneer in evaporative cooling overcome a crowded market, fading brand distinctiveness, and plateauing growth?

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Answer: With a full-funnel 360 brand platform that honors the company’s regional roots while speaking to modern audiences. We discovered that what they really value isn't functionality -- it's pride, toughness, and the ability to take each day head on.​

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Results: Annual revenue growth from $90m to $120m, increase in customer + distributor acquisition.

Continuing with an omnichannel series of social, digital, and OOH & assets addressing audience pain points:​