California culture... meet vodka culture! Not the match you were expecting? Exactly. Let's use that to our advantage:

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In a market dominated by homogenous, generic products, we stand out by being Proudly Californian. Unlike them, we capture the authenticity of where, why, and with whom you drink.

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How's that come to life? By treating the spirit of California as a key ingredient. So yes, while Tito's is best served chilled with lime, Humboldt is best served at sunset, with an arm around the shoulder: