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Teremana: The "Don't Bring Anything" Kit
"Don't bring anything!" says your holiday host.
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But c'mon... You can't show up empty-handed! So here's what we did with Dwayne "The Rock" Johnson's tasty tequila:
Easy solve. And some fun product / merch design brings it all home:
And this was just one fun conversion tactic from our 360 holiday campaign called Home Is Where The Mana Is.
Goal being: Elevate at-home holiday drinking occasions.
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...With a helping hand from the man himself: ​​
Awards: 2x New York Festivals Advertising shortlist (Food & Drink, Activation & Engagement)
AD: Zoe Ellen Joffe, Victoria Martin
CD: Peter Bray
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