Teremana: The "Don't Bring Anything" Kit
It's holiday season and your social calendar is a'booming!
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Being the considerate guest you are, you ask what to bring. But your host says: "Nah... Don't bring anything."
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Well, that's unacceptable. You can't show up empty-handed! So here's what we did with Dwayne "The Rock" Johnson's tasty tequila:
Easy solve. Along with some creative organic social:
And fun product / merch design to bring it all home:
And this was just one fun conversion tactic from our 360 holiday campaign called Home Is Where The Mana Is.
Goal being: Elevate at-home holiday drinking occasions.
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On the awareness end, we went more heartfelt with a story-sharing initiative driven by none other than the man himself: ​​
Awards: 2x New York Festivals Advertising shortlist (Food & Drink, Activation & Engagement)
AD: Zoe Ellen Joffe, Victoria Martin
CD: Peter Bray